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Jamie Geche logo

Sure Catch

Industry: Fishing Rod Company

Role: Branding, Packaging Design, Print Materials

Team: Jamie Geche logo

Overview:

Sure Catch is a fishing rod manufacturer based in Alberta, BC. The client brands fishing rods and lures for consumers in Alberta. I was given the task of creating branding for the client and I would develop fishing rod and lure graphics for their products. I researched the Canadian fishing rod industry in length and developed branding that suited the company.

Sure Catch

Industry: Fishing Rod Company
Role: Branding, Packaging Design, Print Materials
Team: Jamie Geche logo
Overview:

Sure Catch is a fishing rod manufacturer based in Alberta, BC. The client brands fishing rods and lures for consumers in Alberta. I was given the task of creating branding for the client and I would develop fishing rod and lure graphics for their products. I researched the Canadian fishing rod industry in length and developed branding that suited the company.

Sure Catch

Industry: Fishing Rod Company
Role: Branding, Packaging Design, Print Materials
Team: Jamie Geche logo
Overview

Sure Catch is a fishing rod manufacturer based in Alberta, BC. The client brands fishing rods and lures for consumers in Alberta. I was given the task of creating branding for the client and I would develop fishing rod and lure graphics for their products. I researched the Canadian fishing rod industry in length and developed branding that suited the company.

Sure Catch

Industry:
Fishing Rod
Company
Role:
Branding,
Packaging Design,
Print Materials
Team:
Jamie Geche logo
Overview

Sure Catch is a fishing rod manufacturer based in Alberta, BC. The client brands fishing rods and lures for consumers in Alberta. I was given the task of creating branding for the client and I would develop fishing rod and lure graphics for their products. I researched the Canadian fishing rod industry in length and developed branding that suited the company.

The Process

I first researched all fishing rod companies within Canada to get a feel for the industry. I then crafted branding for the client that had a Canadian, retro theme and also rivaled its competition.

  • Fishing Company Research Packaging
    Fishing Company Research
    In-depth Fishing Rod Research

    I noticed most fishing brands had unqiue typography, centered about fish and many used a circular design in their branding.

  • Sure Catch Logo Design
    Branding Design for Sure Catch
    A Unique, Retro Design for Sure Catch’s Brand

    The Process

    I first researched all fishing rod companies within Canada to get a feel for the industry. I then crafted branding for the client that had a Canadian, retro theme and also rivaled its competition.

    • Fishing Company Research Packaging
      Fishing Company Research
      In-depth Fishing Rod Research

      I noticed most fishing brands had unqiue typography, centered about fish and many used a circular design in their branding.

    • Sure Catch Logo Design
      Branding Design for Sure Catch
      A Unique, Retro Design for Sure Catch’s Brand

      The Assets

      After the client was happy with the branding, I crafted a mockup for the fishing rods and lures.Lastly, I created designs for the company’s letterhead and business cards. The branding should stand the test of time with its unique design.

      Saucy Shaka icons/favicons shaka sign and Hawaiian flower
      Saucy Shaka icons/favicons shaka sign and Hawaiian flower
      Saucy Shaka icons/favicons shaka sign and Hawaiian flower

      The Assets

      After the client was happy with the branding, I crafted a mockup for the fishing rods and lures. Lastly, I created designs for the company’s letterhead and business cards. The branding should stand the test of time with its unique design.

      Saucy Shaka icons/favicons shaka sign and Hawaiian flower
      Saucy Shaka icons/favicons shaka sign and Hawaiian flower
      Saucy Shaka icons/favicons shaka sign and Hawaiian flower

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