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Saucy Shaka

Industry: Hot Sauce Company

Role: Branding, Packaging Design, Print Materials

Team: Jamie Geche logo

Overview:

Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.

Saucy Shaka

Industry: Hot Sauce Company
Role: Branding, Packaging Design, Print Materials
Team: Jamie Geche logo
Overview:

Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.

Saucy Shaka

Industry: Hot Sauce Company
Role: Branding, Packaging Design, Print Materials
Team: Jamie Geche logo
Overview

Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.

Saucy Shaka

Industry:
Hot Sauce
Company
Role:
Branding,
Packaging Design,
Print Materials
Team:
Jamie Geche logo
Overview

Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.

The Process

I first researched all hot packaging globally and regionally within Hawaii to get a feel for the industry. I then crafted three logos that had a Hawaii flair but kept up with its competition. See my design notes for more details.

  • Hot Sauce Research Packaging
    Hot Sauces
    In-depth Hot Sauce Research

    I noticed most global brands had engaging typography, were graphic-centric and many used gradients in their designs.

  • Saucy Shaka Brand Guide Branding Option 1
    Branding Design
    Version One

    I drew inspiration from the Los Calientes brand with a think typeface and accompnaying shadow.

  • Saucy Shaka Brand Guide Branding Option 2
    Branding Design
    Version Two

    This design was more a traditional look with a serif typeface similar to the Crystal Hot Sauce.

  • Saucy Shaka Brand Guide Branding Option 3
    Branding Design
    Version Three

  • Saucy Shaka Brand Guide Design Notes for Client
    Branding Design
    Design Notes for the Client

    The Process

    I first researched all hot packaging globally and regionally within Hawaii to get a feel for the industry. I then crafted three logos that had a Hawaii flair but kept up with its competition. See my design notes for more details.

    • Hot Sauce Research Packaging
      Hot Sauces
      In-depth Research
    • Saucy Shaka Brand Guide Branding Option 1
      Branding Design
      Version One
    • Saucy Shaka Brand Guide Branding Option 2
      Branding Design
      Version Two
    • Saucy Shaka Brand Guide Branding Option 3
      Branding Design
      Version Three
    • Saucy Shaka Brand Guide Design Notes
      Branding Design
      Design Notes for the Client

      The Assets

       With my knowledge of packaging through my packaging design course at OCAD University, I created three packaging designs for their three flavours. I also crafted corporate letterhead, business cards, and t-shirt merchandise and icons/favicons for online marketing. The Shaka was a focal point with this project as it is a staple of Hawaii. The ‘Shaka’ sign means ‘hang loose’ in Hawaii.

      • Saucy Shaka Hot Hawaiian Hot Sauce Packaging
      • Saucy Shaka Spicy Wahine Hot Sauce Packaging
      • Saucy Shaka Da Spicy Green Hot Sauce Packaging
        Saucy Shaka Hot Sauce Mockup
        Saucy Shaka Corporate Business Materials - Business Cards, Letterhead
        • Saucy Shaka t-shirt merchandise black
        • Saucy Shaka t-shirt merchandise yellow
          Saucy Shaka icons/favicons shaka sign and Hawaiian flower

          The Assets

          With my knowledge of packaging through my packaging design course at OCAD University, I created three packaging designs for their three flavours. I also crafted corporate letterhead, business cards, and t-shirt merchandise and icons/favicons for online marketing. The Shaka was a focal point with this project as it is a staple of Hawaii. The ‘Shaka’ sign means ‘hang loose’ in Hawaii.

          • Saucy Shaka Hot Hawaiian Hot Sauce Packaging
          • Saucy Shaka Spicy Wahine Hot Sauce Packaging
          • Saucy Shaka Da Spicy Green Hot Sauce Packaging
            Saucy Shaka Hot Sauce Mockup
            Saucy Shaka Corporate Business Materials - Business Cards, Letterhead
            • Saucy Shaka t-shirt merchandise black
            • Saucy Shaka t-shirt merchandise yellow
              Saucy Shaka icons/favicons shaka sign and Hawaiian flower

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